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How to Write Articles for Branding and Web Traffic: Part Two

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Hi All!

This is Part Two of a 2-part series, so hopefully you read Part One and are ready to continue with learning more about article writing for brand building!

Okay! So, you’ve outlined a list of article topics your target audience will benefit from, and you’ve written your first article. Now what? There are a wide variety of online article submission and distribution services available that operate in different ways and that serve different purposes.

Here is a brief overview of the types that you’ll encounter. They will: Require you to pay a minimal fee, or not charge anything, to distribute your article online and will create a web page for your article that can be found in search results; or, they will have subscribers who pay a monthly fee to access fresh content (i.e. articles submitted by experts like you) and those people will use your article in their blogs, ezines, websites, publications or newsletters; or, the service will pay you a minimal fee if they approve your article and choose to offer it on their website for others to publish;  or, they will charge you a minimal fee to distribute your articles to targeted outlets (not just distribute it online) interested in your topic matter.

You can find examples of services that match the variety I just provided by performing online searches using phrases like: Free services to submit articles; online article submission; getting paid to write or submit articles; and services to distribute articles online.

You will quickly see there are hundreds of options to get your article distributed and found by your target audience! It can be a bit overwhelming, so start by picking a few and try them out.

Another option, if you have the budget, is to hire a VA (Virtual Assistant) or a freelance article submission expert, and they can do all of this for you. You can find people who can help you by posting a request on a service like eLance.com and you’ll receive responses from many individuals who offer this type of support. Plus, you can also find article ghostwriters on eLance.com who are reasonably priced!

But, if you plan to get your articles out to the masses by yourself, here is a link to a compiled list of article submission services…it’s very comprehensive and many of them are FREE!!!

But before I conclude this 2-part series, I’d like to share one more strategy you can implement for getting your articles distributed: Contact publications and blogs directly that reach your target audience. No matter what your area of expertise is, there are going to be tons of magazines, ezines, newsletters (print and online), websites, social media community websites, and blogs seeking content from outside authors.

You can do online searches to find the ones who reach your target audience and then create a targeted hit-list to inquire if they accept guest articles. You will find that some of them will even have article submission guidelines available on their websites!

If they find your topic ideas interesting, feel their audience will benefit from your information, and find your articles to be well-written, there’s a very good chance they will publish your content.

And, even better, you will begin to establish a relationship with these targeted contacts and that can lead to their accepting your articles on a regular basis. This is a fabulous scenario because their audience will become more familiar with you and that is a key factor for building your topic expert brand!

Cheers & Happy Marketing!

Lisa


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